SOLD-OUT BET EXPERIENCE 2024 (BETX 2024) PRESENTED BY WALMART 

KICKS OFF IN LOS ANGELES WEDNESDAY, JUNE 26 WITH A STAR-STUDDED CONCERT SERIES, LIVE COMEDY SHOWS, BETX FAN FEST, AND MORE!

Download the BET Experience App NOW on iOS and Android

New York, N.Y., June 27, 2024 – BET Media Group event BET Experience (BETX), presented by Walmart is back after a four-year hiatus with an unrivaled, action-packed lineup of elite entertainment for Culture’s Biggest Week. BET Experience, produced in conjunction with Live Nation Urban, will take over Los Angeles Wednesday, June 26 to Sunday, June 30 at various iconic venues, including the Los Angeles Convention Center, Crypto.com Arena, The Hollywood Bowl, and The Miracle Theater, with concerts, competitions, comedy shows, day parties, and Fan Fest – all leading up to Culture’s Biggest Night: “BET Awards” 2024. Due to an overwhelming demand the BET Experience (BETX) events are officially SOLD OUT.

A select number of VIP Packages for BET Experience 2024 Presented by Walmart are still available for sale which includes the opportunity to purchase tickets to the highly anticipated “BET Awards” 2024. Full package amenities and pricing for the Diamond, Platinum, and Gold Packages can be found by visiting www.BETExperience.com.

Go to the Apple Store or Google Play and download the BET Experience app today! Available on iOS & Android. The BETX App is your interactive personal guide inside every installation, performance, and celebrity appearance during Culture’s Biggest Week. 

The multi-day experience continues with the BETX Comedy Series at The Miracle Theater, featuring renowned comedians Chris Spencer and friends including Michael Blackson on Thursday, June 27, and Tiffany Haddish on Friday, June 28. 

Music’s hottest stars will light up stages across Los Angeles as part of the BETX Concert Series. Some of Hip-Hop’s chart-topping rappers including Cardi B, Gunna, and Sexyy Red along with Afrobeats global superstar Davido, and R&B artist Jordan Ward will take over Crypto.com Arena on Friday, June 28.  Then, The Roots will bring their iconic Philly picnic to L.A. “Roots Picnic: Hip-Hop is the Love of My Life” set for The Hollywood Bowl on Saturday, June 29 will feature Queen Latifah, Common, Jungle Brothers, Digable Planets, Arrested Development, The Pharcyde, Black Sheep, and more!

The fan-favorite BETX Fan Fest will return to The Los Angeles Convention Center Friday, June 28 to Saturday, June 29 offering non-stop entertainment across live music and fashion stages, immersive experiences, lounges inspired by hit BET shows, celebrity meet & greets, and more. Grounded in BET Media Group’s mission to entertain, engage, and empower the Black Community, BETX Fan Fest will feature key distinct villages of discovery and engagement:

• Walmart Black & Unlimited: The Shoutout - Almost half of Black-owned businesses are discovered through word of mouth. Through The Shoutout, Walmart is boosting discovery and visibility of Black businesses, entrepreneurs, and creators nationwide by supercharging the impact of positive word-of-mouth. Attendees can step in and get inspired to wear, share, and broadcast their support.

• “WHERE BLACK MUSIC LIVES” Village - Throughout the two-day Fan Fest, the Nissan's Amplified BET Music Stage and BETX Main Stage will feature today’s hottest music performers and podcasters taking center stage. 

  • ON NISSAN’S AMPLIFIED BET MUSIC STAGE: 

    • Performances by BIG X Tha PLUG, Coco Jones, DJ Exequtive, DJ R-Tistic, Don Luis, Flo Milli, Fridayy, Hunxho, Lady London, Lay Bankz, Luh Tyler, Monaleo, N3wyrkLA, NLE Choppa, Ray J, Shaboozey, Skilla Baby, and That Girl Lay Lay.

    • Podcasts the "DEAD ASS PODCAST” featuring Devale Ellis & Khadeen Ellis; and
      KEEP IT POSITIVE, "Faith, Love, and Dating: Navigating Positivity in Relationships" with Crystal Renee Hayslett featuring B. Simone.

    • TONIGHT’S CONVERSATION: LIVE-ER & MORE UNcut! featuring Tripp Fontane, Kita Rose, Ace Metaphor will also hit the Nissan’s Amplified BET Music Stage Friday, June 28. Join the Tonight’s Conversations crew and guests for a special relationship/dating-themed Q&A session. Attendees will enjoy a  spicy  and  spirited Q&A with music, poetry, and juicy gossip.

  • ON BETX MAIN STAGE: On Day Two (June 29), the stage transforms into the BETX Main Stage with Terrence J and Tay Powers welcoming attendees and introducing a lineup of dynamic performances including:

    • 42 DUGG, Baby Tate, Doechii, Honey Bxby, Koryn Hawthorne, Marsha Ambrosius, Rob49, Saucy Santana, Tanner Adell, V.EDO, WanMor. plus a headlining performance by LATTO.

    • McDonald's Presents BET RIP THE RUNWAY hosted by Law Roach - a fusion of cutting-edge fashion, the sounds of emerging music stars, and the unique insights of key influencers, provide a multifaceted spectacle of style, sound, and social commentary.

    • EARN YOUR LEISURE Podcast  - Discover your money story with financial experts from Ally Financial as they share their expertise on all things finance.

• “WHERE BLACK CULTURE PLAYS” Village – The Play Village will allow attendees to test their athletic capabilities on the DIAGEO Pickleball Court, learn more about staying fit, and engage with some of their favorite sports icons and stars at special events:

  • BETX Celebrity Basketball Game sponsored by Degree will return on Saturday, June 29 at a new time of 4 PM PST.  Two star-studded teams – led by team captains Wallo and Gillie Da King – of athletes, musicians, and celebrities will go head-to-head on the court, including 41 (Kyle Richh, Jenn Carter & Tata), 42 Dugg, 4BATZ, Babyface Ray, Brittney Elena, Danielle Miller, DC Young Fly, DeSean Jackson, Devale Ellis, Flau'Jae Johnson, Fridayy, G Herbo, Hercy Miller, Hunxho, J. Valentine, Keith Lee, Lil Mama, Lola Brooke, Luh Tyler, Marsha Ambrosius, Mercy Miller, NLE Choppa, Omarion, O’Ryan, Rob49, Romeo, ScarLip, Skilla Baby, SheedTs, Tank, TBOSS, and Toosii. This event is ticketed separately.

  • Basketball star Kyrie Irving’s “MORE THAN A RUN” takeover on Friday, June 28. This multifaceted day of basketball events, curated by ANTA, More Than a Run, and A11 Sports, will give young athletes from local Los Angeles community organizations the chance to shine at the Tribe Hélà basketball clinic, where they can participate in dynamic drills, games, and workouts with top coaches. Afterward, fans will be thrilled by an intense 1v1 tournament showcasing their favorite YouTube sports influencers, followed by the More Than A Run Invitational game featuring some of the brightest stars in basketball; Kyrie Irving and Jaden Hardy, Dallas Mavericks; Lonnie Walker, Brooklyn Nets; Naz Reid, Minnesota Timberwolves; Dennis Smith Jr, Brooklyn Nets; GG Jackson, Memphis Grizzlies will serve as host and coaches. 

    • AT THE “WHERE BLACK CULTURE PLAYS” SPORTS COURT  | FRIDAY, 6/28

      • Tribe Hélà Youth Basketball Clinic – 9:00 AM to 12:00 PM PST

        • Young athletes from community organizations will participate in dynamic drills, games, and workouts with top coaches. This event is by invitation-only and includes the following youth organizations: Helping Hands Foundation, Brotherhood Crusade, Venice Beach Basketball and Peace Players.

      • More Than a Run 1 v 1 Tournament – 2:00 PM to 5:00 PM PST

        • An intense tournament featuring fan-favorite YouTube sports influencers, sure to thrill basketball enthusiasts. Players include: Daviohn Scarborough aka Scar, Ty Glover, Kevin Kuteyi, Javon Brazile, Josh Treadwell, Michael Harden Jr., Rob Colon and Devante Carter.

      • More Than a Run Invitational – 6:30 PM to 8:30 PM PST

        • Kyrie Irving and a star-studded lineup of his friends will kick off culture's biggest weekend as they host and coach a 5-on-5 pick-up game featuring basketball’s brightest stars: Kyrie Irving and Jaden Hardy, Dallas Mavericks; Lonnie Walker, Brooklyn Nets; Naz Reid, Minnesota Timberwolves; Dennis Smith Jr, Brooklyn Nets; GG Jackson, Memphis Grizzlies will serve as host and coaches.

  • “WHERE BLACK CULTURE ROLLS” Skate Party hosted by Grammy(R) Award-winning artist and producer Mustard and 10 Summers on Saturday, June 29. 

  • “College Hill” Step Show: This show will feature local Divine 9 Chapters in a step battle from 12:30 PM - 2:00 PM PST, featuring Jae Murphy - DJ Rosegold + Host, Ray J, Tamar Braxton and Angela White.

• “WHERE BLACK BEAUTY GLOWS” Village – BETX centers on Black beauty and fashion in a way that celebrates Black style, skin tones, and hair. Featuring several melanin-forward beauty activations, this village will house the SISTAS ‘We Got You Sis!’ Salon, plus myriad activations sponsored by Dove, Vaseline, Shea & Company, and more!

  • UNILEVER Hair & Nail Booths – This sponsored BETX activation will allow festival goers to enjoy various hair and nail beauty services, and meet the cast of “Tyler Perry’s Sistas” at the SISTAS MEET AND GREET featuring Crystal Hayslett, Novi Brown and KJ Smith.

• “WHERE BLACK FLAVOR SERVES” – Curated by some of the most popular Black chefs, the BETX WHERE BLACK FLAVOR SERVES Village will provide a taste of Black culinary artistry with mobile eateries showcasing LA’s favorite Black-owned restaurants. 

• “WHERE BLACK BUSINESS MATTERS” Village – A village dedicated to the best in Black-owned businesses, in partnership with iSpendBlack and curated by Black on the Block..

• “WHERE BLACK DREAMS FLOURISH” Village – An interactive BET Experience village for aspiring talent and industry professionals + the BET+ Screening Room, housing screenings of the latest BET+ shows and movies. 

  • This village will host the popular “Robi Reed Open Casting Call,” with Emmy®   Award-winning (three-time nominated) Casting Director and BET Head of Casting, Robi Reed. Returning after a 4-year hiatus, aspiring talent have the once-in-a-lifetime opportunity to audition in front of the BET Talent & Casting team, other industry leaders and Robi Reed herself. Find out more information on how to participate at https://www.BETExperience.com.

  • Fans also have the opportunity to attend the following BET+ original programming screenings and talkbacks including your favorite BET+ talent  sharing exclusive behind-the-scenes insights:

    • “CARL WEBER’S THE FAMILY BUSINESS” SCREENING + TALKBACK: Screening of BET+ original series  Carl Weber’s The Family Business, featuring Valerie Pettiford, Ernie Hudson, Javicia Leslie, Darrin Henson. Moderated By Trey Haley

      • 1:00 PM - 1:45 PM PST (Screening)

      • 1:45 PM - 2:30 PM PST (Talkback) 

    • "YOUNG. WILD. FREE.” SCREENING + TALKBACK: Screening and an exclusive peek into the creative process of making this exciting new BET+ original movie. Talkback features  cast members Sanaa Lathan, Algee Smith, Sierra Capri, director Thembi Banks, and moderator Mike Muse 

      • 3:00 PM - 5:00 PM PST (Screening)
        5:00 PM - 5:45 PM PST (Talkback)

    • COLLEGE HILL SCREENING + TALKBACK: Season 3 screening of smash hit BET+ original series College Hill featuring producer Tracey Edmonds, cast members Claudia Jordan and  Karlous Miller, and moderator by Ashley Dunn.

      • 6:00 PM - 6:45 PM PST (Screening)

      • 6:45 PM - 7:30 PM PST (Talkback)

  • This village will also house in-depth panels giving rare  insight into the movie and television industries you can’t find anywhere else: 

    • "Crafting Compelling Narratives" Panel Discussion: Witness showrunners, screenwriters and directors in conversation as they explore the art of storytelling across different formats , from television to film to digital platforms. Moderated by author and podcaster Demetria Lucas with panelists Diarra Kilpatrick (Creator, Diarra From Detroit), Thembi Banks (director, Young. Wild. Free.) and producer/MegaMind CEO Tressa Smallwood. 

      • 2:00 PM - 3:00 PM PST

    • "From Concept to Screen" Producer Roundtable with Deb Evans, Miles Feldsott, & BET Executive Vice President, Unscripted Programming and Development  Tiffany Williams. Moderated by media producer P. Frank Williams

      • 4:00 PM - 5:00 PM PST

  • LOVE HEALTHY LOUNGE + WELLNESS PAVILLION:
    Lounge at the LOVE HEALTHY LOUNGE + WELLNESS PAVILLION featuring various interactive activations and panels centered around Black fitness, nutrition, wellness and mental health. Please visit BETExperience.com for more information and a full programming list.

For the complete list of activations, performances, and full BET Experience 2024 Fan Fest schedule, visit www.BETExperience.com. 

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BET EXPERIENCE VIP PACKAGES

VIP Packages for the BET Experience 2024 Presented by Walmart are on sale NOW. In addition to VIP amenities throughout the weekend and incredible seats for music and comedy shows, three levels of BETX VIP Packages offer guests the opportunity to purchase tickets to the highly anticipated “BET Awards” 2024 broadcast live from the Peacock Theater. Full package amenities and pricing for the Diamond, Platinum, and Gold Packages can be found by visiting www.BETExperience.com.

Follow the BET Experience on Twitter @bet for real-time updates and join the conversation by using #BETX. Visit http://www.betexperience.com for more details.

ABOUT BET EXPERIENCE

BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience cultivates the intersection of who this coveted segment is and where it’s headed.

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.

ABOUT WALMART

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

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