Executives
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JeffreyGerttulaHeadshot1.jpg
- JeffreyGerttulaHeadshot1.jpg
- Jeffrey Gerttula
Executive Vice President, Digital, CBS Sports, CBS News, Stations, and Entertainment
Jeffrey Gerttula was promoted to Executive Vice President, Digital, CBS Sports and CBS News and Stations, in May 2022, overseeing all digital properties at CBS Sports as well as CBS News and Stations.
He was named Executive Vice President for CBS Sports Digital in January 2018, and in May 2022 his role was expanded to oversee the integration of digital and streaming properties with CBS News and Stations. He previously served as Senior Vice President and General Manager, Digital, CBS Sports, and Vice President, Programming, CBSSports.com, since joining CBS Sports in 2009.
Gerttula leads the media business, product, design and engineering for CBS News and Stations and all of CBS Sports’ digital properties, which include CBS Sports HQ, CBSSports.com, CBS Sports mobile and TV apps, CBS Sports Fantasy, SportsLine, 247Sports, MaxPreps, ComicBook.com and PopCulture.com. He oversees all aspects of these properties including live and on-demand video programming, editorial content, product, technology and design across all digital platforms. In conjunction with CBS Sports, Gerttula also leads the acquisition and strategy for exclusive live sports rights in the Paramount+ streaming service and supports sports content streaming on Pluto TV.
Under Gerttula’s leadership, CBS Sports Digital has grown to reach more than 90 million monthly active users, making it the second-largest sports group in the U.S. He also managed CBS Sports’ record-setting live streams of Super Bowl LIII, Super Bowl 50 and Super Bowl XLVII on CBS Sports digital platforms.
During Gerttula’s tenure, CBS Sports and Paramount+ have become the leading destination for men’s and women’s soccer fans in the U.S., featuring more than 2,500 live matches each year across an extensive portfolio of soccer properties, including UEFA club competitions, NWSL, Concacaf Men’s World Cup Qualifiers, Liga Profesional de Fútbol and Serie A. Gerttula helped CBS Sports secure a deal with UEFA to be the English-language home in the U.S. of the UEFA Champions League – the world’s most prestigious club soccer tournament – UEFA Europa League and UEFA Europa Conference League beginning in 2020 through 2030. The 2022 UEFA Champions League final was the most-watched UEFA Champions League Final in history for English-language coverage in the U.S., and Paramount+ registered its most-streamed soccer match ever.
Under Gerttula’s direction and development, CBS Sports HQ launched in 2018 as a first-of-its-kind, always-on streaming sports network offering fans new ways to digitally consume sports news and highlights like never before. The 24/7 digital network, easily accessible for free on connected devices, allows sports fans to watch full-day live, anchored coverage featuring game breakdowns and the day’s top sports storylines.
CBS Sports has long been at the forefront of serving sports fans with sports betting content, and Gerttula strengthened SportsLine in 2015 to cement its place as the leading destination for information, analysis, projections, betting tools, odds and expert picks. Additionally, CBS Sports in 2020 announced a strategic partnership making William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms, extending its digital leadership in the sports betting space and reimagining fan engagement through a unique integration of sports betting, media, product and technology.
Gerttula also led the acquisitions of Scout and 247Sports, the industry leader in college football, college basketball and recruiting analysis, and under his direction CBS Sports’ award-winning, multiplatform podcast network has also grown to become one of sports’ largest, with more than 65 shows and nearly 100 million downloads in 2021.
In 2012, Gerttula won a Sports Emmy for Outstanding New Approaches Sports Programming for a 10-part web series ahead of the Showtime feature documentary “A Game of Honor” on the student-athletes participating in the Army-Navy football game.
Gerttula holds a BA in Quantitative Economics from Tufts University and an MBA from Stanford University’s Graduate School of Business.