January 2024

Sahand Sepehrnia is executive vice president of digital content strategy and business for CBS News, Stations, Entertainment and Sports. He leads content strategy and development and business operations across all CBS streaming platforms, where he is responsible for growing streaming audiences and revenue. Sepehrnia also oversees the incubation and development of new streaming channels, leveraging IP across the CBS portfolio.

Sepehrnia joined CBS in February 2022 and previously served as senior vice president of streaming for CBS Stations. In his current role, he will continue to oversee the day-to-day and long-term strategic vision for the programming, production, editorial and operational functions of CBS Stations’ 14 local streaming channels, as well as oversight of CBS Stations’ digital business.

Under his leadership, CBS Stations’ streaming channels have marked several records. In only two years, CBS Stations collectively grew to #1 in streaming in its markets from being ranked #4, cumulating more than eight billion minutes streamed in 2023. Additionally, Sepehrnia launched Car Chase – the first streaming channel with 24/7 police chases – and CBS News Detroit.

Sepehrnia joined CBS Stations from The Walt Disney Company, where he served as executive director of content strategy and analysis for ABC Owned Television Stations. While there, he oversaw content strategy and analysis, business intelligence, data architecture and consumer research. Prior to that, Sepehrnia led digital strategy for Disney/ABC Television Group.

Before joining Disney, Sepehrnia worked in corporate strategy at Mattel, where he focused on innovation and technology strategy, and helped drive hypergrowth in the company’s direct-to-consumer business.

His background also includes positions with Bain & Company and firms in the private equity and M&A sectors.

Sepehrnia earned his bachelor’s degree in management science with the highest distinction honors from the University of California, San Diego. He earned his MBA with six majors (entrepreneurship, management and strategy, finance, marketing, managerial analytics and decision sciences) from Northwestern University’s Kellogg School of Management.

He is based on the west coast.