October 13, 2003

ZENITH TO SPONSOR CBS AND UPN HDTV PRIMETIME PROGRAMMING

For Fifth Consecutive Year, CBS to Offer Majority Of Its Primetime Lineu Up, Including All Scripted Comedies and Dramas, In HDTV

UPN to Offer First Time Ever HDTV Broadcasts of ""STAR TREK: ENTERPRISEStar Trek: Enterprise"" Aand ""JAKE Jake 2.0" 2.0" Beginning October 15

CBS and UPN announced today that itthey have has partnered with Zenith to broadcasts its scripted primetime television programming in high definition format. The partnership marks CBS's fifth consecutive year of offering its primetime programming in HDTV, and the first year for UPN, which will kick off HDTV broadcasts with STAR TREK: ENTERPRISE and JAKE 2.0 starting Wednesday, Oct. 15 Wednesday, Oct. 15 (8:00-10:00 PM, ET/PT).

""We've very pleased Zenith is once again partnering with CBS for the third year in a row to broadcast sponsor our primetime comedies and dramas in high-def, and we are very excited to be working with them on UPN's first ever HDTV broadcasts, which serves as a giant step toward a sharper, clearer future,"" said Leslie Moonves, Chairman and Chief Executive Officer, CBS, who also oversees UPN. ""CBS was the first network to broadcast HDTV prime time, daytime and major sports, and now those same CBS executives are lending their expertise and leadership to launching UPN's high-definition efforts.""

""STAR TREK: ENTERPRISE and JAKE 2.0 are the perfect shows for UPN to make its high definition television debut as we showcase the spectacular special visual effects of these shows with the richness and clarity of HDTV images,"" said Dawn Ostroff, President, Entertainment, UPN. ""This is just the beginning, and we're looking forward to expanding our high-definition broadcast to other nights of our schedule.""

ZENITH QUOTE: THIS IS LAST YEAR's ""Zenith is proud to be CBS's lead exclusive primetime HDTV sponsor for the [2003-2004] season. , and especially proud this year to participate in the UPN network's 's exciting HDTV launch. This alliance builds on CBS's leading role in HDTV programming and Zenith's HDTV technology leadership as a primary developer of the U.S. digital television broadcast standard,"" said T. J. Lee, President and Chief Executive Officer of Zenith. , a wholly owned subsidiary of LG Electronics Inc. "Sponsoring CBS HDTV programming continues to be an important component of our HDTV-centric advertising program."

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STAR TREK: ENTERPRISE and JAKE 2.0 will be produced in HDTV's highest definition format, 1080i. . The stunning and intense special visual effects of both series will be sharper and more amazing with the clarity of 1080 lines of picture resolution. Each line contains

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1,920 picture elements for a total image quality of over 2 two million picture elements, which is 6 six times sharper than standard definition television.

We need to say something about UPN's HD reach and how it will increase during the season

This season, UPN will also broadcast select feature films presented on the UPN MOVIE FRIDAY in HDTV beginning with the broadcast network premiere of ""Double Take"" on Friday, Oct. 24 (8:00- 10:00 PM, ET/PT)..

CBS is currently the industry leader in HDTV programming, broadcasting, on average, 25 hours per week of High Definition television, more than any other broadcast network, and more original HD programming per week than any other network, broadcast or cable or satellite. One hundred and fifty-one of CBS's owned and affiliated stations are currently broadcasting in digital, covering approximately 91.5 percent of the nation and by the end of the year will reach 95 percent. . This year, CBS is presenting in HD its leading Sunday NFL game each of the seventeen17 Sundays of the regular NFL season. For the last four years, CBS also has aired broadcast HD productions of the NCAA Men's Basketball Final Four and Championship Games, as well as The Masters® Golf tournament. CBS also broadcast the 2001 Super Bowl and all of the 2003 AFC Playoffs in HDTV. In June 2001, CBS became the first to broadcast HD in Daytime when it commenced daily weekday HD broadcasts of television's leading daytime drama, THE YOUNG AND THE RESTLESS. . CBS is also the leader in HD sports broadcasts.

New and returning series this fall on CBS that are being presented in HDTV are:

CBS PRIMETMEPRIMETIME HDTV SERIES                       DAY AND TIME PERIOD
        (all times ET/PT)               
        YES, DEAR                                       Monday   (8:00-8:30 PM)
        STILL STANDING                          Monday   (8:30-9:00 PM) 
        EVERYBODY LOVES RAYMOND         Monday   (9:00-9:30 PM)
        TWO AND A HALF MEN                      Monday   (9:30-10:00 PM)
        CSI: MIAMI                                      Monday   (10:00-11:00 PM)
        NAVY NCIS                                       Tuesday  (8:00-9:00 PM) 
        THE GUARDIAN                            Tuesday  (9:00-10:00 PM)
        JUDGING AMY                                     Tuesday  (10:00-11:00 PM)
        THE KING OF QUEENS                              Wednesday        (9:00-9:30 PM)
        BECKER                                          Wednesday        (9:30-10:00 PM)
        THE BROTHER OF POLAND, NH               Wednesday        (10:00-11:00 PM)
        CSI: CRIME SCENE INVESTIGATION  Thursday         (9:00-10:00  PM)
        WITHOUT A TRACE                         Thursday         (10:00-11:00 PM) 
        JOAN OF ARCADIA                         Friday           (8:00-9:00 PM)
        JAG                                             Friday           (9:00-10:00 PM)
        THE HANDER                                      Friday           (10:00-11:00 PM)
        HACK                                            Saturday        (9:00-10:00 PM)
        THE DISTRICT                                    Saturday        (10:00-11:00 PM)
        THE AGENCY                                      Saturday        (10:00-11:00 PM)

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CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. . CBS also manages UPN, which broadcasts primetime programming on five nights with 84 percent primary coverage throughout the country.

UPN Boilerplate?

Zenith Boilerplate?

Founded in 1918, Zenith is a leader in digital television technologies and primary developer of the U.S. digital HDTV transmission system adopted by the FCC. . Zenith's Emmy award winning technologies include digital HDTV, flat-screen CRTs, stereo television and TV remote controls. . For 2003, Zenith is capitalizing on its digital HDTV leadership and on the extensive technologies and resources of its parent company, LG Electronics Inc. Zenith's corporate headquarters are in Lincolnshire, Ill. Visit Zenith on the World Wide Web at www.zenith.com.

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Contacts:       Dana McClintock (CBS)           212/975-1077            dlmcclintock@cbs.com
              Joanna Lowry (UPN)                310/575-7080            joanna_lowry@upn.com 
              Paul Hewitt (UPN)         310/575-7082            paul_hewitt@upn.com
               John Taylor (Zenith)             847/391941-8181 john.taylor@zenith.com   jtaylor@zenith.com