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FOOTBALL + NUMB3RS = CBS VICTORY IN ALL KEY RATINGS CATEGORIES
January 25, 2005
FOOTBALL + NUMB3RS = CBS VICTORY IN ALL KEY RATINGS CATEGORIES
AFC Championship Game Draws 44.3 Million Viewers, The Most Watched Broadcast of the 2004-2005 Season
CBS's New Drama "Numb3rs" Adds Up to the Most Watched Debut of a New Program This Season With 24.92 Million Viewers and Highest Rated in Key Demographics
"Numb3rs" Is The Most Watched New Drama Debut Since 1994
A "CSI" Rebroadcast Tops The Premiere of "The Apprentice 3" and a First-Run "ER"
"Everybody Loves Raymond" Has its Most Watched Episode of the Season
CBS Notches Its 10th Win of the Season in Adults 18-49, 13th in Adults 25-54 and Has Now Won 16 of 18 Weeks in Viewers
CBS dominated the week in viewers and key demographics as the AFC CHAMPIONSHIP GAME (New England vs. Pittsburgh) delivered 44.3 million viewers making it the most watched broadcast of the season and the debut of the new drama NUMB3RS was the most watched opening episode of any new program this season with 24.92 million viewers, according to Nielsen ratings for the week ending Jan. 23, week 18 of the 2004-2005 season.
For the week in viewers, CBS (16.31m) led FOX (11.95m), NBC (10.75m) and, ABC (10.01m). Season-to-date, CBS (13.06m) is ahead of ABC (10.50m), NBC (10.07m) and FOX (8.79m).
For the week in households, CBS (10.3/16) had a +45% lead over NBC (7.1/11), +47% ahead of ABC (7.0/11) and +61% over ABC (6.4/10). Season-to-date, CBS (8.5/14) has a + 27% advantage over both NBC and ABC (6.7/11, each) and +55% over FOX (5.5/09).
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? For the week in key demographics, CBS was first in adults 25-54 (6.6/15), adults 18-49 (5.6/14), women 25-54 (6.4/14) and men 25-54 (6.8/16). Compared to the same week last year (when CBS did not have a primetime football game), CBS was up +41% in households, +65% in adults 25-54, +42% in women 25-54, +94% in men 25-54, +81% in adults 18-49 and +100% in adults 18-34 (4.2/12 from 2.1/6).
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? Season-to-date, CBS is first in adults 25-54 (5.0/12) with a +0.5 lead over second place ABC (4.5/11) and first in adults 18-49 (4.1/11), +0.2 ahead of ABC (3.9/11). This time last year, CBS was first in adults 25-54 (+0.1 ahead of NBC). In adults 18-49 this time last year, CBS was third, trailing NBC by -0.4 and FOX by -0.1. Note: NBC is third for the season in adults 18-49 (3.7/10 behind ABC's 3.9/11) and adults 25-54 (4.3/10, behind ABC's 4.5/11).
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CBS Television...2
--CBS, with AFC CHAMPIONSHIP GAME "New England Patriots at Pittsburgh Steelers" (S) (6:37-9:50 PM), was first Sunday in households, viewers and key men and adult demographics. From 7:00-11:00PM, CBS was first in households (23.1/34), viewers (39.02m), adults 25-54 (17.2/34), adults 18-49 (15.3/24), adults 18-34 (12.4/31), men 25-54 (21.5/42), men 18-49 (19.0/41) and men 18-34 (14.8/37). From 7:00-11:00pm, CBS posted the network's best Sunday ratings in households, viewers and key demos since February 1, 2004, Super Bowl Sunday.
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? The AFC CHAMPIONSHIP GAME scored a 25.8/38 in households with 44.33m viewers, 19.5/39 in adults 25-54, 17.6/39 in adults 18-49, 14.4/37 in adults 18-34, 25.1/49 in men 25-54, 22.5/49 in men 18-49 and 17.6/45 in men 18-34. The AFC CHAMPIONSHIP GAME delivered this season's highest rating of any broadcast and is the season's most watched event to date.
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? The AFC CHAMPIONSHIP GAME POST GAME SHOW (S) (9:50-10:02PM) posted a 16.0/23 in households, 11.6/22 in adults 25-54, 9.9/21 in adults 18-49, 7.7/18 in adults 18-34, 14.1/28 in men 25-54, 12.0/26 in men 18-49 and 9.1/22 in men 18-34.
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? NUMB3RS PREVIEW (S) (10:02-11:02PM) posted a 15.7/24 with 24.92m viewers, 11.2/24 in adults 25-54, 9.2/21 in adults 18-49 and 6.9/18 in adults 18-34. NUMB3RS was the most watched first episode of any new program this season and the most watched debut episode of any drama since 1994's "Earth 2" (11/6/94, 25.17m viewers).
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? CSI: CRIME SCENE INVESTIGATION (R) won its time period in households (12.2/18), viewers (19.03m), second in adults 25-54 (7.3/16), adults 18-49 (6.0/14) and adults 18-34 (4.4/12). CSI was the night's most watched programming - passing the first episode of "The Apprentice 3" (15.55m) and a first run "ER" (18.82m).
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? ? EVERYBODY LOVES RAYMOND was first in households (11.9/17), viewers (19.25m), adults 25-54 (7.7/15) and adults 18-49 (6.3/14). This is the most watched episode of EVERYBODY LOVES RAYMOND this season.
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? TWO AND A HALF MEN was first in households (11.3/16), viewers (18.14m), adults 25-54 (7.5/15) and adults 18-49 (6.1/13). This is the second most watched episode of TWO AND A HALF MEN this season and third most watched ever.
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? CSI: MIAMI was first in households (13.9/22), viewers (22.04m), adults 25-54 (9.2/20), adults 18-49 (7.8/18) and adults 18-34 (6.3/17).
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? THE AMAZING RACE 6 was second in households (6.6/10), viewers (10.61m), adults 25-54 (4.7/10), adults 18-49 (4.1/09) and adults 18-34 (3.2/08). Despite strong competition from FOX's "American Idol," THE AMAZING RACE 6 retained 96% of last week's household and adults 25-54 delivery and 95% of the adults 18-49 performance.
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CBS Television...3
CBS top programs of the week: #1 AFC CHAMPIONSHIP ON CBS "New England Patriots at Pittsburgh Steelers" (S) (an average of 44.33m viewers), #5 AFC CHAMPIONSHIP POST GAME ON CBS (S) (25.75m), #6 NUMB3RS PREVIEW (S) (24.92m), #7 CSI: MIAMI (22.04m), #9 EVERYBODY LOVES RAYMOND (19.25m), #10 CSI: CRIME SCENE INVESTIGATION (R) (19.03m), #13 TWO AND A HALF MEN (18.14m), #18 NCIS (14.53m), #20 WITHOUT A TRACE (R) (13.62m), #24 THE KING OF QUEENS (12.12m), #25 CSI: FRIDAY SPECIAL (R) (S) (11.83m) and #27 JUDGING AMY (11.53m).
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* Based on an Insight Express/Mediapost
NATIONAL NIELSEN SUMMARY - PRIMETIME Week #18 of 2004-05 Season (ending: 01/23/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 10.3 16 7.3 12 +41%
NBC 7.1 11 8.2 13 -13%
ABC 6.4 10 4.9 8 +31%
FOX 7.0 11 7.5 12 -7%
WB 2.1 3 2.7 4 -22%
UPN 2.0 3 2.3 4 -13%
VIEWERS
(000) (000) Chg
CBS 16,307 11,262 +45%
NBC 10,752 12,739 -16%
ABC 10,011 7,477 +34%
FOX 11,950 12,844 -7%
WB 3,126 4,051 -23%
UPN 3,049 3,516 -13%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 6.6 15 4.0 9 +65%
NBC 4.6 10 5.6 13 -18%
ABC 4.3 10 3.1 7 +39%
FOX 5.1 11 5.5 13 -7%
WB 1.2 3 1.7 4 -29%
UPN 1.2 3 1.5 3 -20%
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CBS Television...4
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 5.6 14 3.1 8 +81%
NBC 3.9 10 5.0 13 -22%
ABC 3.8 9 2.6 7 +46%
FOX 5.1 12 5.6 14 -9%
WB 1.3 3 1.6 4 -19%
UPN 1.2 3 1.5 4 -20%
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 4.2 12 2.1 6 +100%
NBC 3.2 9 4.4 13 -27%
ABC 3.1 9 2.1 6 +48%
FOX 5.2 14 5.8 17 -10%
WB 1.3 4 1.7 5 -24%
UPN 1.2 3 1.5 4 -20%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/04-01/16/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.5 14 8.5 14 n.c.
NBC 6.7 11 7.1 12 -6%
ABC 6.7 11 6.2 10 +8%
FOX 5.5 9 6.2 10 -11%
WB 2.3 4 2.5 4 -8%
UPN 2.3 4 2.3 4 n.c.
VIEWERS
(000) (000) Chg
CBS 13,060 13,029 n.c.
NBC 10,065 10,820 -7%
ABC 10,496 9,565 +10%
FOX 8,789 9,782 -10%
WB 3,466 3,797 -9%
UPN 3,444 3,435 n.c.
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CBS Television...5
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.0 12 4.8 12 +4%
NBC 4.3 10 4.7 12 -9%
ABC 4.5 11 4.1 10 +10%
FOX 3.7 9 4.1 10 -10%
WB 1.4 3 1.5 4 -7%
UPN 1.4 3 1.4 4 n.c.
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.1 11 3.8 10 +8%
NBC 3.7 10 4.2 11 -12%
ABC 3.9 11 3.5 10 +11%
FOX 3.5 9 3.9 11 -10%
WB 1.4 4 1.5 4 -7%
UPN 1.4 4 1.4 4 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.9 9 2.5 8 +16%
NBC 3.2 10 3.6 11 -11%
ABC 3.2 10 2.8 9 +14%
FOX 3.3 10 3.8 12 -13%
WB 1.5 4 1.7 5 -12%
UPN 1.4 4 1.5 5 -7%
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 01/17/05 - 01/23/05
Persons 2+ (000)
1 AFC CHAMPIONSHIP ON CBS New England At Pittsburgh (S) CBS 44,334
2 American Idol-Tuesday (P) FOX 33,575
3 American Idol-Wednesday (P) FOX 26,711
4 Desperate Housewives ABC 25,949
5 AFC CHMP POST GAME ON CBS New England At Pittsburgh (S) CBS 25,750
6 NUMB3RS PREVIEW (S) CBS 24,921
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CBS Television...6
7 CSI: MIAMI CBS 22,039 8 Lost ABC 19,694 9 EVERYBODY LOVES RAYMOND CBS 19,245 10 CSI (R) CBS 19,033 11 E.R. NBC 18,821 12 Extreme Makeover: Home Ed-8P ABC 18,290 13 TWO AND A HALF MEN CBS 18,144 14 Apprentice 3 (P) NBC 15,551 15 Law and Order: SVU NBC 15,340 16 Boston Legal ABC 15,339 17 Law And Order NBC 15,123 18 NCIS CBS 14,529 19 Medium NBC 14,439 20 WITHOUT A TRACE (R) CBS 13,620
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 01/17/05 - 01/23/05
- AFC CHAMPIONSHIP ON CBS New England At Pittsburgh (S) CBS 19.5 2 American Idol-Tuesday (P) FOX 14.4 3 Desperate Housewives ABC 12.4 4 AFC CHMP POST GAME ON CBS New England At Pittsburgh (S) CBS 11.6 5 NUMB3RS PREVIEW (S) CBS 11.2 6 American Idol-Wednesday (P) FOX 11.1 7 E.R. NBC 9.7 8 CSI: MIAMI CBS 9.2 9 Lost ABC 8.8 10 Apprentice 3 (P) NBC 8.3 11 Extreme Makeover: Home Ed-8P ABC 8.0 12 EVERYBODY LOVES RAYMOND CBS 7.7 13 TWO AND A HALF MEN CBS 7.5 14 CSI (R) CBS 7.3 15 Boston Legal ABC 6.8 15 Medium NBC 6.8 17 Law And Order: SVU NBC 6.7 18 Alias ABC 6.5 19 Joey NBC 6.3 20 Law And Orde r NBC 6.1
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 01/17/05 - 01/23/05
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CBS Television...7
Adults 18-49
1 AFC CHAMPIONSHIP ON CBS New England At Pittsburgh (S) CBS 17.6
2 American Idol-Tuesday (P) FOX 14.0
3 American Idol-Wednesday (P) FOX 11.2
3 Desperate Housewives ABC 11.2
5 AFC CHMP POST GAME ON CBS New England At Pittsburgh (S) CBS 9.9
6 NUMB3RS PREVIEW (S) CBS 9.2
7 E.R. NBC 8.7
8 CSI: MIAMI CBS 7.8
9 Extreme Makeover: Home Ed-8P ABC 7.4
9 Lost ABC 7.4
9 Apprentice 3 (P) NBC 7.4
12 EVERYBODY LOVES RAYMOND CBS 6.3
13 TWO AND A HALF MEN CBS 6.1
14 CSI (R) CBS 6.0
15 Law And Order: SVU NBC 5.9
16 Boston Legal ABC 5.8
16 Medium NBC 5.8
18 Alias ABC 5.6
19 Joey NBC 5.3
19 Point Pleasant Preview Special-1/19 (S) FOX 5.3
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Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
