Ratings
CBS DAYTIME MARKS 31 CONSECUTIVE YEARS AT #1
CBS Daytime Ends the 2016-2017 Broadcast Year Daytime’s #1 Show in Viewers (“The Price Is Right”) and Women 18-49 and Women 25-54 (“The Young and the Restless”)
CBS Daytime ended the full 52-week 2016-2017 broadcast year at #1 for the 31st consecutive year, one of the longest winning streaks in television history, which began in 1986. The Network’s daypart features a balance of dramas, game shows and talk, including network television’s #1 daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, Daytime Emmy Award-winning THE TALK, THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.
The Network had the #1 overall show in viewers (THE PRICE IS RIGHT) as well as both the #1 program in women 18-49 and women 25-54 (THE YOUNG AND THE RESTLESS).
CBS Daytime’s 52-Week Full Broadcast Year Highlights
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CBS Daytime finished the year first in viewers (3.90m), women 25-54 (1.1/08) and women 18-49 (0.7/06, tie).
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CBS had the top five programs in viewers:
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1. THE PRICE IS RIGHT 2
5.40m
2. THE YOUNG AND THE RESTLESS
4.84m
3. THE PRICE IS RIGHT 1
4.72m
4. THE BOLD AND THE BEAUTIFUL
3.85m
5. LET’S MAKE A DEAL 2
3.36m
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CBS had four of the top five programs in women 25-54:
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1. THE YOUNG AND THE RESTLESS
1.5
2. THE BOLD AND THE BEAUTIFUL
1.3
2. THE PRICE IS RIGHT 2
1.3
5. THE PRICE IS RIGHT 1
1.1
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CBS had four of the top five programs in women 18-49:
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1. THE YOUNG AND THE RESTLESS
1.0
2. THE PRICE IS RIGHT 2
0.9
3. THE PRICE IS RIGHT 1
0.8
3. THE BOLD AND THE BEAUTIFUL
0.8
CBS Daytime programs reached 120.0 million viewers (who watched at least six minutes) and 59.3m women 18+, more than any other network.
Source: Nielsen most current ratings 2016-2017 television year.
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cbsdaytime@smithhousestrategy.com -
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