April 2025

As president and chief marketing officer, Mike Benson has kept the CBS brand modern, fresh and relevant since assuming the role in 2019. He leads all marketing activities for CBS across broadcast and streaming. This includes all CBS-produced content created exclusively for Paramount+ by CBS Studios, CBS News and Stations, CBS Sports and See it Now Studios. He works across Paramount Global to drive cross-company marketing efforts throughout the company’s brands and programming.

Benson articulates a brand vision with innovative marketing strategies that drive growth and engagement across CBS Entertainment, CBS Sports, CBS News and Stations, CBS Media Ventures, CBS Studios, See It Now Studios and BET Studios – as well as for CBS’ Network series and streaming-first CBS-produced programming on Paramount+.  

Since his arrival, he and his team have launched hits including MATLOCK, TRACKER, THE EQUALIZER, GHOSTS, FIRE COUNTRY and NCIS: SYDNEY, and stimulated growth for CBS legacy programs and franchises including 60 MINUTES, SURVIVOR, CBS MORNINGS, THE PRICE IS RIGHT, NFL ON CBS and “Star Trek.”

Throughout his career, Benson has held leadership positions at some of the most influential media companies, including Amazon Studios, Time Warner and the Walt Disney Company. At every step, his work has been recognized for creativity and an entrepreneurial spirit.

While head of marketing at Amazon Studios, he led marketing efforts in support of the company’s original content for Prime Video. His work was recognized with Adweek’s Brand Genius and Grand Brand Genius Awards, 37 Clio Awards – including two Grand Clios – five Cannes Lion Awards and an Emmy nomination. As chief creative officer for the Time Warner Global Media Group, he executed a wide range of partnerships with brand marketers across the company’s corporate portfolio, including HBO, Warner Bros., Time Inc. and Turner Networks. Benson also spent more than 12 years at Walt Disney as executive vice president of marketing for the ABC Entertainment Group. He created a host of highly recognized marketing campaigns for hits including “Modern Family,” “Lost,” “Desperate Housewives,” “Grey’s Anatomy,” “Dancing with the Stars,” “Jimmy Kimmel Live” and “The Bachelor. “

Benson began his career at CBS, working in various positions at WCCO-TV/Minneapolis and KCBS-TV/Los Angeles before becoming senior vice president of promotion and program planning at VH1/MTV Networks.