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THE SATURDAY EDITION OF "THE EARLY SHOW" CONTINUES TO CUT THE GAP WITH SATURDAY'S "GMA"

The Saturday edition of THE EARLY SHOW posted percentage increases for the Jan. 24 broadcast: up +7% in households and up +12% in viewers compared to the same day last year.  The CBS broadcast also cut the gap with the Saturday edition of "GMA" by 282,000 viewers and 45% in households compared to the same period last year

 

In addition, over the last four weeks (Dec. 29 through Jan. 25) the CBS News broadcast is up +23% in households, +24% in viewers and +14% in "boomers" 35-54.

 

FOR JAN. 24:

 

                                    Households '09             Households '08               Change

CBS                             1.5/5                             1.4/5                             +7%

NBC                             2.8/10                           3.1/11                           -10%

ABC                             2.0/7                             2.3/8                             -13%.

 

Total Viewers '09         Total Viewers '08              Change

CBS                             2,087,000                      1,866,000                      +12%

NBC                             3,759,000                      4, 093,000                     -8%

ABC                             2,883,000                      2,944,000                      -2%

                       

 

           Chris Wragge and Erica Hill anchor the Saturday edition of THE EARLY SHOW. Michael Rosen is the executive producer of the broadcast. 

 

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Press Contact:              Danielle Lynn                 212.975.5959 or dlynn@cbsnews.com

 

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