Ratings
“48 HOURS: TAKEN AWAY” IS SATURDAY’S #1 PRIMETIME PROGRAM WITH VIEWERS
(L-R) Gary and Jessie Bardwell, Jason Lowe
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48 HOURS: “Taken Away” was Saturday’s #1 primetime program with viewers, according to Nielsen live plus same day ratings for Nov. 18.
The broadcast delivered 4.5 million viewers and a 1.0/03 with adults 25-54, the demographic that matters most to those who advertise in news. Compared to the previous week, 48 HOURS added +300,000 viewers (up +7% from 4.20m).
Saturday’s broadcast featured Maureen Maher and 48 HOURS’ investigation into the disappearance and death of Jessie Bardwell and the murder case against her boyfriend, Jason Lowe. Bardwell was fun-loving and outgoing, say friends and family. She lived in Orange Beach, Ala., where she worked at a local hotspot. Then she fell for Lowe. To the surprise of her family, one day she moved to Texas. Turned out she was following Lowe, who had landed a job in Dallas. She suddenly disappeared in May 2016.
Richardson, Texas investigators had a sense something was wrong in Lowe’s home the minute they arrived to follow up a report that Bardwell was missing. There were things out of place and the unmistakable scent of death. Soon after Lowe was arrested and charged with murder. Lowe later claimed Bardwell’s death was an accident. His attorney had a plan, and he put together a mock trial to test the defense theory. The result of the stand-in jury? Lowe was innocent. Prosecutors, however, maintained it was murder and Lowe tried to hide her body.
48 HOURS: “Taken Away” is produced by Liza Finley. Claire St. Amant is the development producer. Lauren White is the associate producer. Richard Barber is the producer-editor. George Baluzy, Michael Vele and Diana Modica are the editors. Patti Aronofsky is the senior producer. Nancy Kramer is the executive story editor. Susan Zirinsky is the senior executive producer.
48 HOURS: “Taken Away” was the second part of a Saturday night double feature that started with “Murder on the Cape,” an investigation into the 2002 murder of fashion writer Christa Worthington in Truro, Mass., the unusual path prosecutors took to find her killer, and the convicted man’s ongoing quest to get a new trial. “Murder on the Cape” delivered 3.33 million viewers and a 0.7/02 with adults 25-54.
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