“CBS This Morning: Saturday” Was the Only Broadcast Network Saturday Morning News Program to Post Audience Increases Versus Last Year

Cut the Gap Between Its Competitors to the Smallest Levels Ever

CBS THIS MORNING: SATURDAY finished the season with its largest audience in four years and was the only broadcast network Saturday morning news program to post audience increases year-to-year. Additionally, CBS THIS MORNING: SATURDAY cut the gap with “Saturday Today” and “Good Morning America Saturday” to its lowest level ever, according to Nielsen’s most current ratings.

For the full 2019-2020 season, CBS THIS MORNING: SATURDAY delivered 2.06 million viewers with 461,000 of them adults 25-54, the demographic most desired by those who advertise in news. CBS THIS MORNING: SATURDAY was up +5% in total viewers when compared to last year, while “Saturday Today” fell -7% and “Good Morning America Saturday” dipped -3%.

CBS THIS MORNING: SATURDAY cut the gap among total viewers with “Saturday Today” by 37% and “Good Morning America Saturday” by 16% to its smallest levels since its debut in 2012. In addition, CBS THIS MORNING: SATURDAY cut the gap on the key adults 25-54 demo by 29% vs “Saturday Today” and 6% against “Good Morning America Saturday.”

Brian Applegate is the executive producer of CBS THIS MORNING: SATURDAY.

Each Saturday morning, Michelle Miller, Dana Jacobson and Jeff Glor deliver two hours of original reporting, breaking news and profiles of leading figures in culture and the arts. The show is presented in an engaging and informative format that challenges the norm in network morning news programs. Weekly segments on CBS THIS MORNING: SATURDAY include the Emmy-nominated “Saturday Sessions,” where audiences are routinely exposed to some of the best new talent in music, and “The Dish,” a James Beard Award-winning segment where chefs and culinary experts from around the world present their unique cuisines in the context of their life story.

* * *

Press Contacts: