Release
CBS SPORTS' NATIONAL RATING FOR 2007 NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME TWICE AS NICE AS FLORIDA GATORS REPEAT
National Championship Game Final Rating Up 9%
40.3 Million Viewers Tune In to All-or-Part of Florida's Win Over Ohio State
132.7 Million Viewers Tune In to All-or-Part of 2007 Tournament
CBS Sports' exclusive coverage of the 2007 NCAA Men's Basketball National Championship Game on Monday, April 2 (9:15-11:34 PM, ET) earned an average national household rating/share of 12.2/20, up +9% compared to last year's 11.2/18 (Florida-UCLA).
The game rating peaked at a 13.8/25 from 11:00-11:30 PM, ET.
Nielsen Media Research estimates that 40.3 million viewers (Persons 2+) watched all-or-part of CBS Sports' coverage of the 2007 NCAA Basketball Championship game, an increase of +6% vs. 37.9 million in 2006 (Florida-UCLA),
Nielsen Media Research also estimates that 132.7 million viewers (Persons 2+) watched all-or-part of CBS Sports' overall coverage of the 2007 NCAA Basketball Tournament, a gain of +3% compared to 2006 (128.5 million).
Following is a half-hour breakdown of the game's ratings/shares (all times eastern):
9:15-9:30 PM 9.7/15
9:30-10:00 PM 11.6/18
10:00-10:30 PM 11.8/19
10:30-11:00 PM 13.1/22
11:00-11:30 PM 13.8/25
11:30-11:34 PM 10.8/21
CBS Sports' coverage of the Final Four on Saturday, March 31 earned a national household rating/share of 8.7/17, up +1% from an 8.6/17 last year.
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Publicity
Bailey Knecht
212-975-1533 Bailey.Knecht@cbs.com -
Publicity
Randall Liu
212-975-5936 randall.liu@cbs.com