Fitness Trainer, Dallas Cowboys Cheerleaders

Jay Johnson is a man of intense focus, desire, drive and energy. With more than 20 years of hard-core military and fitness training and experience wrapped into a taut, shredded physique, he is one of the nation's foremost leaders in fitness and motivation and is the official fitness trainer of the Dallas Cowboys Cheerleaders. Using the same no-nonsense approach he applies to his life, Johnson brings a streamlined and common-sense philosophy to fitness training for all levels of fitness. From professional athletes to weekend warriors and corporate clients, he uses his unique motivational techniques to help people attain the highest level of fitness they are capable of achieving. You won't find trendy Zen and New Age motivation tools or tricks at one of his boot camp sessions. What you'll find is a man who motivates the old fashioned way. He pushes. Hard.

Founding his company, Boot Camp Fitness, Inc., in 2001 on the principles of faith and character that he lives by, Johnson has developed a large and fiercely loyal following of fitness buffs, as well as beginners. Having spent more than 20 years of his life carrying a 60-pound rucksack through mountains and deserts and convincing today's military leaders to jump out of perfectly safe airplanes, Johnson is uniquely qualified in the areas of motivation and physical fitness. In passing along battle tactics to new recruits, his strategies have been beneficial to those serving our nation in the fight against terrorism. Oh, yeah, did we mention he was also a U.S. Army boot camp drill instructor for three years?

Boot Camp Fitness has helped open doors for Johnson that only a few years ago would have been closed and locked. In addition to having on of the Top 50 best jobs in the nation, according to the October 2005 edition of Men’s Journal, he has been featured in Muscle and Fitness magazine, “Queer Eye for the Straight Guy,” “Wife Swap,” Bloomberg News, ABC's Evening News, “Judge Hachett,” HBO's “Hard Knocks,” CMT's “Dallas Cowboys Cheerleaders: Making the Team,” and many others. He is also a featured monthly fitness contributor to WFAA-TV 8's (Dallas ABC affiliate) “Good Morning Texas.”