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MTV and TelevisaUnivision expand partnership for 2024 “VMAs” LIVE simulcast on Wednesday, September 11th at 8PM ET/PT

 

MTV and TelevisaUnivision expand partnership for 2024 “VMAs”
LIVE simulcast on Wednesday, September 11th at 8PM ET/PT 

 

Most global “VMAs” in show history further expands its reach with #1 Spanish-language broadcast network Univision and leading entertainment network UNIMÁS as exclusive U.S. destination for Spanish-language audience


Univision’s Alejandra Espinoza to host exclusive live in-show segments throughout broadcast

 

NEW YORK, NY and MIAMI, FL – August 26, 2024 – MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, the most-watched network among U.S. Hispanics, bringing a night dedicated to the year's biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on UNIMÁS at 11:30PM ET/PT.

 

Univision will bring exclusive show access to its audience, with original, in-show commentary from entertainment host and reporter Alejandra Espinoza throughout the three-hour broadcast, live from New York’s UBS Arena.

 

“We’re excited to build on last year’s unique and enormously successful partnership with TelevisaUnivision. Together, we were able to reach the largest LIVE Spanish-speaking audience in VMAs history and deliver +29% YOY ratings growth*,” said Bruce Gillmer, President of Music, Music Talent, Programming & Events, Paramount and Chief Content Officer, Music, Paramount+. “We look forward to celebrating the world’s top artists, including some of the biggest Latin superstars, with our fans around the globe.”

 

"TelevisaUnivision is excited to partner with Paramount for the second consecutive year to bring the VMAs to our audience,” said Ignacio Meyer, President of U.S. Networks at TelevisaUnivision. “Latin music's rising influence on mainstream culture is undeniable. We’re proud to be the exclusive Spanish-language home in the U.S. for this year's award show, offering viewers an in-language, front-row seat to this celebration.”

 

The 2024 “VMAs” will feature epic, show-stopping performances from music’s biggest names around the globe, ​​including Rauw Alejandro and Camila Cabello, with additional names to be announced soon. Nominees include Alejandro, Anitta, Bad Bunny, Karol G, Shakira, Cardi B, Myke Towers and more. 

 

Previously announced “VMAs” news:

  • HOST, VANGUARD + PERFORMERS:
    • Megan Thee Stallion will host the 2024 “VMAs” (more info).
    • Previously announced performers include Benson Boone, Camila Cabello, Chappell Roan, GloRilla, Halsey, Lenny Kravitz, LISA, Rauw Alejandro & Sabrina Carpenter (more info). 
    • Katy Perry is this year’s Vanguard and will perform a career-spanning medley of her biggest chart-toppers (more info).
  • NOMINATIONS + VOTING:
    • Taylor Swift leads (10), followed closely by Post Malone (9); Ariana Grande, Eminem & Sabrina Carpenter (6 each); Megan Thee Stallion & SZA (5 each); LISA, Olivia Rodrigo & Teddy Swims (4 each). Full list here
    • Fans can vote for their favorites across 15 gender-neutral categories, including the highly-coveted “Video of the Year,” presented by Burger King®, by visiting vote.mtv.com through Friday, August 30th thanks to The General Insurance®. Voting for “Best New Artist,” Presented by DraftKings® will remain active into show. 
    • Social Categories to be announced soon. 
  • ADDITIONAL INFORMATION:
    • PRESS ASSETS:
    • SPONSORS: Official sponsors of the 2024 “VMAs” include BACARDÍ® Rum, Burger King®, DORITOS®, Downy Unstopables, DraftKings®, The General Insurance®, Healthysexual® from Gilead Sciences, Hilton, KRAFT Mac & Cheese, OREO® cookies, PANTENE and PEPSI®.
    • 9/11 REMEMBRANCE: In observance of the 23rd anniversary of 9/11, MTV will again support the nonprofit 9/11 Day, which organizes the September 11 National Day of Service and Remembrance, and Tuesday’s Children, which serves the families of 9/11.
    • PRESS CREDENTIALS: Applications are closed. For any issues, contact vmas@triple7pr.com.
    • BROADCAST VIEWING LINKS: If you/team needs links to watch the 2024 “VMAs” Pre-Show and/or LIVE Show on the East Coast feed, please send all individual staffer email to vmas@triple7pr.com by 9/6.
    • “VMAs” CREDITS: Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are Executive Producers. Barb Bialkowski is Co-Executive Producer. Alicia Portugal and Jackie Barba are Executives in Charge of Production. Wendy Plaut is Executive in Charge of Celebrity Talent. Lisa Lauricella is Music Talent Executive.
    • SOCIAL DETAILS: Follow @MTV and @VMAs on social to keep up with all-things #VMAs.

 

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*Source: Linear- Nielsen Fast Nationals, 9/12/23 (excludes Out-of-Home for 2023 and 2022); LSD data; coverage ratings; VMAs all plays- 2023 VMAs Preshow 6:30pm (4 nets), Premiere 8pm (13 nets), 1st Encore 11:19pm (11 nets); 11:30pm (1 net); All nets- MTV, CMDY, PAR, TVL, CMT, MTV2, LOGO, POP, NICK/NAN, VH1, BET, BHER, UMAN, UNIV. TMC- awards show content across Linear (Nielsen; LSD; P2+ 000s* dur) and Digital (Domo, Total watch time minutes across social platforms); linear support includes interstitial hits and VMAs themed programming, airing day of & 7 days prior to awards shows. Social- Domo; SCR #1 Rank 9/13/12-9/12/23, #2 Rank 1/1/23-9/12/23 across all TV; Trending- 9/12/23 (YouTube, https://trends24.in).

 

About SHOWTIME/MTV Entertainment Studios & Paramount Media Networks 

SHOWTIME/MTV Entertainment Studios & Paramount Media Networks is a global network of media assets that reaches over one billion people in more than 180 countries featuring some of the most iconic brands in entertainment including SHOWTIME, MTV, Comedy Central and Paramount Network among others – and, its Studios arm which produces 120+ series annually, including some of today’s biggest hits such as Yellowstone, Yellowjackets, Emily in Paris, 1883, 1923, George & Tammy, South Park, Tulsa King, RuPaul’s Drag Race, The Challenge and Jersey Shore, to name a few.

 

About TelevisaUnivision  

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. 

 

MTV Press Contacts:

Lauren Nowell | Lauren.Nowell@paramount.com

Ali Marszalkowski | Ali.Marszalkowski@paramount.com

Lauren Woulard | Lauren.Woulard@paramount.com

Ronnie Brumant | Ronnie.Brumant@paramount.com

Parker Moreno | Parker.Moreno@paramount.com

Sophie Kaiser | Sophie.Kaiser@paramount.com

 

TelevisaUnivision Press Contacts:

Laura Paez | lpaez@televisaunivision.com

Anna Negron | anegron@televisaunivsion.com