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2024 “VMAs” announce Social Categories

2024 “VMAs” announce Social Categories

Taylor Swift retains Nomination dominance, followed closely by Post Malone & Eminem;
New nods for top nominees Ariana Grande, host Megan Thee Stallion, Sabrina Carpenter & SZA

‘Bonus Week’ of voting added for general categories 

  • The 2024 “VMAs” today announced its four Social Categories including: “Song of Summer,presented by Hilton, “Best Group,” and two all-new categories with “VMAs Most Iconic Performance” and “Best Trending Video.” All voting will be hosted on @MTV Instagram Story.
    • Best Trending Video - Fans will vote for the newly added category that celebrates the artist’s videos and/or songs inspired fandoms to generate tremendous content related to the video and/or song starting 9/2 at @ 11 AM ET on @MTV Instagram Story (1 round, tap to vote); closes 9/3 @ 11 AM ET. The nominees are:
      • Beyoncé – “TEXAS HOLD 'EM” – Parkwood Entertainment / Columbia Records
      • Camila Cabello ft. Playboi Carti – “I LUV IT” – Geffen / Interscope Records
      • Chappell Roan – “HOT TO GO!” – Amusement Records / Island Records, a division of UMG Recordings, Inc.
      • Charli xcx – “Apple” – Atlantic Records
      • Megan Thee Stallion ft. Yuki Chiba – “Mamushi” – Hot Girl Productions
      • Tinashe – “Nasty” – Nice Life Recording Company
    • Best Group - Fan voting for favorite group across all genres will begin Tuesday, 9/3 @ 11 AM ET on @MTV Instagram Story (2 Rounds bracket-style face-off, final round tap to vote); closes 9/6 @ 11 AM ET. The nominees are:

      • *NSYNC – RCA Records
      • Coldplay – Atlantic Records
      • Imagine Dragons – KIDinaKorner / Interscope Records
      • NCT Dream – SM Entertainment / Virgin Music Group
      • NewJeans – ADOR / Geffen Records
      • SEVENTEEN – PLEDIS Entertainment / Geffen Records
      • TOMORROW X TOGETHER – BIGHIT MUSIC / IMPERIAL / Republic Records
      • Twenty One Pilots – Fueled By Ramen
    • Song of Summer, presented by Hilton - Fan voting for all-round favorite Summer 2024 hit will launch Friday, 9/6 at 11 AM ET on @MTV Instagram Story (3 Rounds bracket-style face-off, final round tap to vote); closes 9/10 at 11 am ET. The nominees are:

      • Ariana Grande – “we can’t be friends (wait for your love)” – Republic Records
      • Benson Boone – “Beautiful Things” – Night Street Records, Inc. / Warner Records
      • Billie Eilish – “BIRDS OF A FEATHER” – Darkroom / Interscope Records
      • Chappell Roan – “Good Luck, Babe!” – Amusement Records / Island Records, a division of UMG Recordings, Inc.
      • Charli xcx & Billie Eilish – “Guess featuring Billie Eilish” – Atlantic Records
      • Eminem – “Houdini” – Shady / Aftermath / Interscope Records
      • Future, Metro Boomin &  Kendrick Lamar – “Like That” – Wilburn Holding Co. / Boominati / Epic / Republic
      • GloRilla, Megan Thee Stallion – “Wanna Be” – CMG / Interscope Records
      • Hozier – “Too Sweet” – Columbia Records
      • Kendrick Lamar – “Not Like Us” – pgLang, under exclusive license to Interscope Records
      • Post Malone ft. Morgan Wallen – “I Had Some Help” – Mercury / Republic / Big Loud
      • Sabrina Carpenter – “Please Please Please” – Island
      • Shaboozey – “A Bar Song (Tipsy)” – American Dogwood / EMPIRE
      • SZA – “Saturn” – Top Dawg Entertainment / RCA Records
      • Taylor Swift ft. Post Malone – “Fortnight” – Republic Records
      • Tommy Richman – “MILLION DOLLAR BABY” – ISO Supremacy / PULSE Records / Concord
    • VMAs Most Iconic Performance - 24 hours of fan voting for the new category that celebrates some of the most memorable “VMAs” performances from the history of the show begins Tuesday, 9/10 at 11 am ET on @MTV Instagram Story (1 Round, tap to vote); concludes 9/11 @ 11 AM ET. The nominees are:

      • Beyoncé – “Love on Top”
      • Britney Spears, Christina Aguilera, Madonna, Missy Elliott – “Like a Virgin” & “Hollywood”
      • Eminem – “Real Slim Shady” & “The Way I Am”
      • Katy Perry – “Roar”
      • Lady Gaga – “Paparazzi”
      • Madonna – “Like a Virgin”
      • Taylor Swift – “You Belong With Me”
  • MTV also announced a ‘Bonus Week’ of Voting across general categories; now closing September 6 at 6 pm ET. Fans vote for their favorites across 15 gender-neutral categories, including the highly-coveted “Video of the Year,” presented by Burger King®, by visiting vote.mtv.com thanks to The General Insurance®. Voting for “Best New Artist,” Presented by DraftKings® will remain active into show. 
  • With social category nominations added, Taylor Swift maintains her lead (12), followed closely by Post Malone (11), Eminem (8), Ariana Grande Megan Thee Stallion, Sabrina Carpenter & SZA (7 each); Benson Boone, Billie Eilish, Chappell Roan, Charli xcx, GloRilla, LISA, Olivia Rodrigo & Teddy Swims (4 each). General category nomination list here

  • PRESS ASSETS

Previously announced “VMAs” news:

  • HOST + PERFORMERS + VANGUARD:
    • Megan Thee Stallion will host the 2024 “VMAs” (more info).
    • Previously announced performers include Anitta (ft Fat Joe, DJ Khaled + Tiago PZK), Benson Boone, Camila Cabello, Chappell Roan, GloRilla, Halsey, KAROL G, Lenny Kravitz, LISA, LL COOL J, Rauw Alejandro, Sabrina Carpenter and Shawn Mendez (more info). 
    • Katy Perry is this year’s Vanguard and will perform a career-spanning medley of her biggest chart-toppers (more info).
  • ADDITIONAL INFORMATION:
    • TUNE IN: 2024 “VMAs” will air LIVE on Wednesday, September 11 at 8PM ET/PT across MTV’s global footprint. 
    • SPONSORS: Official sponsors of the 2024 “VMAs” include BACARDÍ® Rum, Burger King®, DORITOS®, Downy Unstopables, DraftKings®, The General Insurance®, Healthysexual® from Gilead Sciences, Hilton, KRAFT Mac & Cheese, OREO® cookies, PANTENE and PEPSI®.
    • 9/11 REMEMBRANCE: In observance of the 23rd anniversary of 9/11, MTV will again support the nonprofit 9/11 Day, which organizes the September 11 National Day of Service and Remembrance, and Tuesday’s Children, which serves the families of 9/11.
    • BROADCAST VIEWING LINKS: If you/team needs links to watch the 2024 “VMAs” Pre-Show and/or LIVE Show on the East Coast feed, please send all individual staffer email to vmas@triple7pr.com by 9/6. 
    • “VMAs” CREDITS: Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are Executive Producers. Barb Bialkowski is Co-Executive Producer. Alicia Portugal and Jackie Barba are Executives in Charge of Production. Wendy Plaut is Executive in Charge of Celebrity Talent. Lisa Lauricella is Music Talent Executive.
    • SOCIAL DETAILS: Follow @MTV and @VMAs on social to keep up with all-things #VMAs.

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